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They needed a major update to their branding. This new design had to be visible from high up off the ground.
In order to achieve this, we chose a new electric purple color along a simple yet dynamic logo that can be used in a variety of situations, including those that require long-distance visibility.
The new specialized helicopters brand has been designed to be bold and identifiable from a distance, with a brand identity that is extremely flexible, and unmistakably their own.
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