For Marlin's new store, she required a logo that can be used in a variety of packaging contexts and works on both small and large scales.
A brand identity was developed that locks eye contact with a potential buyer, a simple yet effective and memorable visual identity. It was designed so that it could be used as an icon on small tags, as well as in large versions such as product boxes and merchandise.
I have worked with a few different creatives over my career and I found Devon to be easy-going, confident, and not afraid to take the initiative.
The no problem attitude was very reassuring. The creative concepts that were presented were spot on - it was very evident that this designer was experienced and knew their stuff. I was extremely pleased with the end product and look forward to working with them again.
The eye is a universal signature that transcends cultures, languages, and the most primal of beings, including animals. Its unspoken communication transmitted through eye contact, called nonverbal communication or NVC.
Its NVC, that is the unofficial hidden message within the Eye Design.